![]() If you’re not talking through this stuff, you won’t quite look like you get what’s going on. And this is an important conversation to have with your clients, with your team when it comes time to strategize on a page or a web experience, or when it’s time to review your copy. So we’re writing the section just for them. We need to also be thinking about, this is what this type of decision maker is looking for, and this is what this person is, and this is why we put this section here because we know x type of decision maker is typically going to look at this. So our job as conversion copywriters is not just to sit there and say, Oh, here’s a page written with problem agitation solution on it, go forth. There are people who need to read the whole page and we want to make sure that we’re helping those people out to not just focusing on the people who are demanding attention at the top of the page, but also still solving for those people. And yes, it’s a very important part, because every single visitor to your page will see that, whereas the bottom of the page will not be seen by every single visitor, but that does not make the bottom of the page less of an opportunity. And if you read today’s email you already know this is to better help you understand who you’re really writing for so that we’re not just writing for those people who demand the most attention, those visitors who they click at the top of your, like when you’re doing click tracking or scroll mapping all of the attention seems to be happening up at the top of the page.Īnd we tend to all think, oh, that’s the most important part. Okay, so we’re going to walk you through what these are. Just remember that when you’re thinking of how people make decisions on a page, how they consume the content that you have on a page or on a website. It’s like S-C-H-M, these are the four types.Īnd it can help you remember them in case you’re like wait, what’s the guy? And what does he do? S-C-H-M, scheme. But we’re gonna I’ve kind of been calling this scheme in my head. Unless you’re like an extremely amazing UX researcher, in which case you probably use modalities and you don’t use it like a weirdo. So I’m not going to say it, I’m just gonna say types because that’s what we’re really talking about. It makes me crazy when people say it like It’s a signal to me that you’re kind of full of shit. ![]() The four primary decision-making types, which some people call modalities, but I really hate that word. ![]() This is a refresher for you if you saw our presentation at the beginning, at the launch of Copy School this year, then you’ve seen a little bit about this. Joanna Wiebe: So today we are talking about writing for more than one decision maker.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |